Comfort pieces created to honor the babies who are forever loved, and forever missed.
Our name submission form for the 2026 PAIL Collection is now closed.
A note from Alexandra
Whether you have been part of this collection before, or are new to our community this year, it means so much that you are here with us.
I wish none of us had a reason to be a part of this, but seeing so many families come together for the single reason of sharing our babie's names is truly something beautiful.
This campaign is one I return to every year with my whole heart. Not only to spread awareness, but to connect with each and every one of you and your angels. These names I will never forget.
Love, Alexandra
Designed to honor, made to comfort, intended to love.
A wearable expression for mothers carrying love beyond loss.
Introducing: The Comfort Collection
A range I have dreamed of since I sat at the dining room table on my sewing machine 6 years ago. Made from our softest fabrics, and designed with intention — to give you a hug during the moments you need it most. These are the clothes I have grown to live in over the last year of developing them, and now you will get to live in them, too.
Really comfy clothes, for a really good reason.
