The 2025 PAIL COLLECTION
NAME SUBMISSION FORM OPENING
Each year we pay respects to parents across the world who have been impacted by pregnancy & infant loss by gathering the names of their babies, and wearing their names proudly — because their names deserve to be remembered.
Brand New Women's Relax Range -- now available.
YOUR NEW FAVORITE SWEATS
Something special for Dad.
Father Of An Angel.
Preorder Coming Soon
Father's Day Edit.
Our brand new styles, designs and colorways for Dad will be available for preorder starting May 20th, at 11am CST.
FULLY CUSTOMIZABLE TO YOUR STORY.
The Custom Program
over five years ago, we made it our mission to honor angels in everything we do.
thank you for trusting us to do such important work.
The story of alexandra & wells is our own — we’ve taken our experience with loss, grief, and healing, and turned it into something that will help others walking a similar journey. We focus on creating pieces that get people talking. We want to be a part of helping you tell your own story — the before, the during, the after & everything in between.