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The 2026 PAIL Collection for pregnancy & infant loss

Comfort pieces created to honor the babies who are forever loved, and forever missed.

A note from Alexandra

Whether you have been part of this collection before, or are new to our community this year, it means so much that you are here with us.

I wish none of us had a reason to be a part of this, but seeing so many families come together for the single reason of sharing our babie's names is truly something beautiful.

This campaign is one I return to every year with my whole heart. Not only to spread awareness, but to connect with each and every one of you and your angels. These names I will never forget.

Love, Alexandra

Introducing: The Comfort Collection

A range I have dreamed of since I sat at the dining room table on my sewing machine 6 years ago. Made from our softest fabrics, and designed with intention — to give you a hug during the moments you need it most. These are the clothes I have grown to live in over the last year of developing them, and now you will get to live in them, too.