The 2026 PAIL Collection
Preorder window opens Sunday night.
Our limited edition, annual collection dedicated to pregnancy and infant loss awareness is available to order from July 19 at 7pm to July 26 at 11:59pm CT. This year, the remembrance lists printed on the back of our apparel honors almost 7,500 families and the names of 9,016 babies.
Our name submission form for the 2026 PAIL Collection is now closed.
Comfort pieces created to honor the babies who are forever loved, and forever missed.
A note from Alexandra
Whether you have been part of this collection before, or are new to our community this year, it means so much that you are here with us.
I wish none of us had a reason to be a part of this, but seeing so many families come together for the single reason of sharing our babie's names is truly something beautiful.
This campaign is one I return to every year with my whole heart. Not only to spread awareness, but to connect with each and every one of you and your angels. These names I will never forget.
Love, Alexandra
Designed to honor, made to comfort, intended to love.
A wearable expression for mothers carrying love beyond loss.
Introducing: The Comfort Collection
A range I have dreamed of since I sat at the dining room table on my sewing machine 6 years ago. Made from our softest fabrics, and designed with intention — to give you a hug during the moments you need it most. These are the clothes I have grown to live in over the last year of developing them, and now you will get to live in them, too.
Really comfy clothes, for a really good reason.
