Name Submissions Open July 8 at 11:00am CT
PAIL stands for Pregnancy & Infant Loss. Each October, we recognize families walking this road, and each year, this collection is created in remembrance of their babies.
What is The PAIL Collection?
Every year, The PAIL Collection is created to honor babies gone too soon. Families are invited to submit their baby's name to be included in our annual name lists, which are printed on the back of select pieces from the collection. Over the years, these lists have become an integral part of who we are at alexandra & wells.
This will be our 6th consecutive year of The PAIL Collection. Our first year began in 2021 with around 300 names, and this campaign has now grown to include more than 13,000 names from families around the world.
This collection is deeply personal to our family, as our son is a part of this list, too. I will never take lightly what an honor it is to hold and recognize each name that is sent to us.
How name submissions work
Name submissions for The 2026 PAIL Collection will open on July 8.
When submissions open, we will share the official name submission form by email, by text if subscribed, on our website, and on social media.
Names must be submitted through the official form to be included. We are not able to accept submissions by email, DM, comment or customer service message.
Joining the reminder list does not hold a submission spot, but simply allows us to notify you before the official form opens.
Once a name is submitted through the official form while submissions are open, it will be included in this year's collection.
Once the form closes, we will not be able to accept additional names for 2026.
The 2026 Process
We will walk you through each step of the process. This is the most important collection we create each year, and it requires time, care and dedication to bring it to life.
Let us help.
Our most common questions around name submissions
Name Submissions
Name submissions for The 2026 PAIL Collection open on July 8.
No. Joining the reminder list does not hold a submission spot. Submissions are limited and must be entered through the official form once it opens.
When name submissions open on July 8, we will share the official submission form by email, by text if subscribed, on our website, and on social media. The form is the only way to submit a name for The 2026 PAIL Collection.
Yes, multiple names may be submitted through the official form. Submitting names together is the only guaranteed way that names will be grouped together on our lists, as the full lists are organized alphabetically by first name.
Yes. Once a name is submitted through the official form while submissions are open, it is automatically added to our 2026 list and will be included in this year's collection.
Once the form closes, we will not be able to accept any additional names for this year.
After you submit a name through the official form, you will receive a confirmation email. Once submissions close, our team will begin organizing the names and creating this year's list artwork.
Yes. Please submit your baby's name exactly as you would like it to appear on the final list. This may be a first name only, first and last name, or first, middle and last name.
Yes. We encourage any family to participate who wants to be a part of our campaign. If you did not have the chance to name your baby, we often see families use nicknames or "Baby" followed by their last name (Ex: Baby Hoover).
No. We create new lists every year, only with the submissions that we receive from that particular year's form. We invite you to submit your baby's name with us again this year.
Every submitted name is carefully organized and designed into the final artwork. In order to protect the integrity of the list, the production timeline, and our ability to fulfill this collection with the care it deserves, we limit the number of submissions we are able to accept each year.
A purchase is not required at the time of name submission.
Each name submitted becomes part of the final artwork for The 2026 PAIL Collection, therefore we kindly ask that families submit names with care and recognize that spaces are very limited.
The preorder window will open after name submissions close and this year's artwork is finalized.
No. Names must be submitted through the official name submission form. We are not able to accept name submissions through email, instagram messages, comments or customer service messages.
Preorder Window
Yes. We will share updates as the artwork is created. Our lists are shared for families to double check 1-3 days after the submission form closes.
The preorder window for The 2026 PAIL Collection will open after name submissions close and this year's artwork list is finalized. We anticipate preorders opening mid to late July.
Shipping
Production will begin after the preorder window closes. Each garment is cut, sewn and printed specifically to your order. This takes time and precision, and results in a production timeline of around 8-10 weeks. We anticipate orders to begin shipping in early October.
Thank you for being here.
A note from Alexandra
Whether you have been part of this collection before, or are new to our community this year, it means so much that you are here with us.
I wish none of us had a reason to be a part of this, but seeing so many families come together for the single reason of sharing our babies' names is truly something beautiful.
This campaign is one I return to every year with my whole heart. Not only to spread awareness, but to connect with each and every one of you and your angels. These names I will never forget.
Love, Alexandra