The 2024 PAIL Collection

UPDATE

OUR SUBMISSIONS FOR 2024 ARE NOW CLOSED

This year, we will be honoring 3,211 names.

If you missed being a part of the 2024 list, we invite you to join us in 2025. In the meantime, we offer a beautiful selection of personalized pieces through The Custom Program that can be embroidered with names or dates. Thank you to everyone who has chosen to participate in our campaign for Pregnancy & Infant Loss Awareness — we are grateful to do this year after year.

The Annual PAIL Collection

Sweet Baby, You Deserve To Be Remembered

October is Pregnancy & Infant Loss Awareness Month.

Each year, we pay our respects to families across the world who have experienced pregnancy and/or infant loss — something that is talked about by few, but experienced by many.

One of our main purposes as a company is to do our part in spreading awareness — by collecting the names of babies who weren’t given the chance to grow up, and place them side by side to be seen and read across the world. In the last three years, we have been given the chance to learn over 5,300 names through our Sweet Baby Campaign.

We are honored to do this year after year. Thank you for continuing to trust us to do this — it has become an integral part of who we are.

Love, Alexandra
Wells’ Mom

1: NAME SUBMISSION FORM OPENS

On July 23rd at 11:00am our name submission form will open for families to submit names to be included in The 2024 PAIL Collection. Our form will remain open until we receive 2,500 entries. Last year, it took less than 24 hours to reach out limit.

2: LIST DESIGN

Once our submissions are full, we organize all of the names we receive alphabetically by the first letter of the first name submitted. Families will be given a chance to double check spelling at this time — however, no new submissions will be accepted. Our submissions are typically split up into 3 alphabetical lists.

This list is typically shared 1-2 days after the submission form closes.

3: PREORDERS OPEN

We will open preorders at the beginning of August (exact date and time TBD). At this point, families, friends and loved ones will be able to order clothing available from The 2024 PAIL Collection. Preorders typically stay open for around 1 week.

We do our best to not limit preorders, but always encourage families to order as close to the beginning of the window as possible. Depending on demand, we may have to cut off orders.

4: PRODUCTION BEGINS

Once preorders close, our production facility begins printing and assembling all orders received. We also utilize this time to prepare and organize our shipping plans and processes.

Production typically takes 3-4 weeks.

5: ORDERS SHIP

Orders will begin shipping during the month of September. We do our best to get orders to families by October — Pregnancy & Infant Loss Awareness Month. We do our best to document this process via social media so you can follow along with how things are going!

Shipping typically takes 2-3 weeks.

Year One: The Beginning

2021

In 2021, we launched our first campaign for Pregnancy & Infant Loss Awareness and created the Sweet Baby, You Deserve To Be Remembered design. This was a big turning point for our company — not only was this our first venture into adult clothing, but it was also our first time really solidifying ourselves as a platform for pregnancy & infant loss awareness.

In our first year, we collected around 400 names.

YEAR TWO

2022

By the time we reached 2022, we had gained a significant following on social media. At this point, we were very much recognized in the Pregnancy & Infant Loss world. We had close to 1,900 names submitted this year — which was a big jump from the year before.

This was our first year of having to split names into 3 alphabetical lists. It was definitely a year of learning — in both design and scale, since we experienced such a significant growth from the year before.

Year Three: The Biggest Yet

2023

2023 was a big turning point for The PAIL Collection. It was our first year implementing the submission form, which was a huge help both for us and for our families submitting names. It was also our first year outsourcing the project to an out of state facility.

We change up elements of the design year after year, and this year was the first time we focused on adding extra elements to the list itself. We love the way the list design turned out, and will be utilizing this format from this point forward.

In 2023, we honored 2,048 babies, and shipped out our largest batch of orders we have ever recieved.

LOCALLY OWNED & OPERATED

From design to fufillment, a member of our team is involved in every step and detail of your order.

Intentional sourcing & development

Our industry leading partners prioritize quality and ethical manufacturing to provide you with a beautiful end result.

strong foundations

We pride ourselves in ensuring every part of our company embodies our mission.

industry knowledge

From textiles to jewelry, our team has a collective 35+ years of experience in our respective fields.

Sustainability

Clean practices are vital to our company, our people, and our planet. We pledge to do our part in leaving behind a small footprint.