The 2025 PAIL Collection

October is Pregnancy & Infant Loss Awareness Month.

Each year, we pay our respects to families across the world who have experienced pregnancy and infant loss — something that is talked about by few, but experienced by many.

One of our main missions as a company is to do our part in spreading awareness — by collecting the names of babies who weren’t given the chance to grow up, and place them side by side to be seen and read across the world. In the last four years, we have learned over 8,500 names through this campaign.

We are honored to do this year after year. Thank you for continuing to trust us to do this — it has become an integral part of who we are.

Love, Alexandra
Wells’ Mom

Behind the Scenes: Collection Development

Visiting our Factories

This year, I pushed myself to the absolute limits of following my dreams in pursuing garment design and manufacturing from start to finish.

Behind the Scenes: Collection Development

FIT MEASUREMENTS

We began working on the design of this collection in December 2024, and saw it through with a trip to China this year in July.

BEHIND THE SCENES: COLLECTION DEVELOPMENT

PERFECTING DETAILS

Each element of this year's PAIL Collection is intentional - from measurements, to fabric composition and colorways - no detail has been left unaddressed.

COLLECTION DEVELOPMENT: BEHIND THE SCENES

MEETING OUR PARTNERS

I wanted to meet the individuals who had been working so hard over the last 7 months to make this collection possibile. It was also important for them to meet me, and see how much the work I do means to me - and to all of you.

BEHIND THE SCENES: COLLECTION DEVELOPMENT

MEETING OUR SEWERS

We walked the floor. We saw how things were being made, where things were being made, and most importantly -- who was making them. This was one of the best parts.

BEHIND THE SCENES: COLLECTION DEVELOPMENT

TOURING THE FLOOR

We were given full factory tours to better understand the production process. It was really neat seeing how eager everyone was to show us around - they are truly proud of the work they do.

Behind the Scenes: Collection Development

FABRIC MARKET VISIT

We spent an afternoon at the Humen Fabric Market - sourcing and sorting through hundreds, if not thousands, of fabrics for upcoming ranges and new collections.

BEHIND THE SCENES: COLLECTION DEVELOPMENT

NIGHT'S END

Each night ended with great food and good wine. This is the part that made me feel like I was partnering with the right people - we came into this trip as associates, and left as friends. I felt so cared for my entire trip.

Behind The Scenes: COLLECTION DEVELOPMENT

FEELING FULFILLED

I left feeling so fulfilled and inspired. There are so many parts, pieces and people that are crucial to making this collection come to life. And this year, I got to travel across the world to make it happen.

1: NAME SUBMISSION FORM OPENS

On July 15th at 11:00am CST our name submission form will open for families to submit names to be included in The 2025 PAIL Collection. Our form will remain open until we receive 4,000 entries. Last year, it took less than 12 hours to reach out limit. We encourage families to submit as close to the form opening as possible to ensure a space on this year's list.

2: LIST DESIGN

Once our submissions are full, we organize all of the names we receive alphabetically by the first letter of the first name submitted. Families will be given a chance to double check spelling at this time — however, no new submissions will be accepted. Our submissions this year will be split into 3 lists of 1,200-1,400 names each.

This list is typically shared 1-2 days after the submission form closes.

3: PREORDERS OPEN

We will open preorders at the beginning of August (exact date and time TBD). At this point, families, friends and loved ones will be able to order clothing available from The 2025 PAIL Collection.

We will be sharing more about the preorder process as the open window gets closer, as there are many important changes to this year's preorder that we want families to be aware of.

5: ORDERS SHIP

Orders will begin shipping late September through early October. We are committed to documenting this process via social media this year so you can follow along with how things are going!

Shipping typically takes 3-4 weeks once started, as this is an extremely large fulfillment project for us to take on. We recruit family and friends to make this possible.