who we are, what we do, & why we do it

About our company

alexandra & wells | est. 2020

Who we are

Our story.

Established in 2020, alexandra & wells is a luxury comfort and loungewear brand focused on bringing awareness and conversation to grief, loss, healing & mental health. After first hand experience with infant loss in 2019, our founder felt drawn to establishing a company dedicated to families who are honoring angels by providing an outlet for them to share their stories.

What we do


The biggest compliment we can recieve is that people feel like our clothing wraps them in a hug — and it’s one that we get every day. Outside of the meaning behind our clothing, our main goal was to offer a product that instantly provoked a sense of comfort and security the minute you put it on. We think we have done just that.
We pride ourselves in working solely with suppliers and manufacturers that hold workplace ethics and traceability to a high standard. All of our garments are designed in house, cut & sewn in best of class international facilities, and finished locally. We partner with St. Louis manufacturers, nonprofits, and family run businesses to complete our manufacturing circle.

Why we do it

Our purpose.

Outside of creating a platform and outlet for grief and loss, we are proud to say that proceeds from every purchase are directly funding the development of The Wings For Wells Foundation, a 501c nonprofit organization. Our founder formed The Wings For Wells Foundation in late 2022, to help families who have experienced pregnancy loss and/or the loss of a child under the age of 1. Every garment ordered is helping us reach our goal of helping families in late 2023.

Hi there.

“If you are here, thank you.”

When I started alexandra & wells, I did so out of the need to create something that would allow me to see my son’s name next to mine. It didn’t take long to realize that this company does so much more than that.

I spend every day knowing that the work I do helps families across the world who are suffering with grief, loss, and mental health. I have made it my mission to give a voice and an outlet to those who are wanting to share their stories in a beautiful way — & I have chosen to share my own story right along side them.

So, if you are here, thank you.

Love, alexandra
Owner, founder

read Alexandra’s story