PAIL stands for Pregnancy and Infant Loss. Each October, families around the world honor and remember babies gone too soon. The PAIL Collection was created as our way of walking alongside these families and helping keep their babies' names seen, spoken, and remembered.

The PAIL Collection is an annual remembrance and awareness campaign created by Alexandra & Wells. Each year, families are invited to submit their baby's name to be included on our annual name lists, which are printed on the back of select pieces from the collection.

Over the years, these lists have become one of the most meaningful parts of who we are. Families look forward to being a part of this with us year after year.

I lost my son in 2019 when he was just two days old. This heart and mission of this company is rooted in my need as a mother to say and share his name. This collection does that -- not just for me, but for this entire community.

The PAIL Collection exists to make space for the names that so many families carry but the world may not always see. Together we recognize them, remember them, and remind families that their babies are forever loved.

The names are the heart of The PAIL Collection.

Each name represents a life that deserves to be remembered. Printing these names together creates a sense of togetherness within a community that so often feels isolated and alone. Each name printed on our lists serves as a visible reminder that no family is alone in their grief, love, or remembrance.

The first PAIL Collection began in 2021 with around 300 names. I started Alexandra & Wells with the sole intention to share my son's name with our family and friends. This collection just became a natural extension of that, because each and every life deserves to be remembered.

Since then, it has grown into an annual collection that has honored more than 13,000 names from families around the world. What began as a small remembrance project has become the most important collection we create each year.

The PAIL Collection is deeply personal to our family because our son is a part of this list, too. His name is right alongside the names of every baby we honor.

This collection is one I return to every year with my whole heart. As it continues to grow, I learn how to grow with it. I will never take lightly what an honor it is to hold, organize, and remember each name that is sent to us.

The PAIL Collection is for families who have experienced pregnancy loss, infant loss, stillbirth, miscarriage, TFMR, neonatal loss, or the loss of a baby at any stage.

It is also for loved ones, family and friends who want to honor and support a family walking through this grief, and is a beautiful want to stand beside these families and ensure them that their baby will always be remembered.

No. Many people support The PAIL Collection because they love someone who has experienced pregnancy or infant loss, and this becomes a beautiful way to stand with them in support and remembrance.

Whether you are honoring your own baby, supporting a friend, remembering a family member, or choosing to stand with and support this community, you are welcome here.

For many families (mine included), one of the deepest fears after loss is that their baby will be forgotten.

Remembrance gives families to say, "My baby was here. Their life mattered. Their name is still loved. Their name deserves to be shared."

The PAIL Collection exists to help carry that remembrance forward.

Name submissions for The 2026 PAIL Collection open on July 8.

No. Joining the reminder list does not hold a submission spot. Submissions are limited and must be entered through the official form once it opens.

When name submissions open on July 8, we will share the official submission form by email, by text if subscribed, on our website, and on social media. The form is the only way to submit a name for The 2026 PAIL Collection.

Yes, multiple names may be submitted through the official form. Submitting names together is the only guaranteed way that names will be grouped together on our lists, as the full lists are organized alphabetically by first name.

Yes. Once a name is submitted through the official form while submissions are open, it is automatically added to our 2026 list and will be included in this year's collection.

Once the form closes, we will not be able to accept any additional names for this year.

After you submit a name through the official form, you will receive a confirmation email. Once submissions close, our team will begin organizing the names and creating this year's list artwork.

Yes. Please submit your baby's name exactly as you would like it to appear on the final list. This may be a first name only, first and last name, or first, middle and last name.

Yes. We encourage any family to participate who wants to be a part of our campaign. If you did not have the chance to name your baby, we often see families use nicknames or "Baby" followed by their last name (Ex: Baby Hoover).

No. We create new lists every year, only with the submissions that we receive from that particular year's form. We invite you to submit your baby's name with us again this year.

Every submitted name is carefully organized and designed into the final artwork. In order to protect the integrity of the list, the production timeline, and our ability to fulfill this collection with the care it deserves, we limit the number of submissions we are able to accept each year.

A purchase is not required at the time of name submission.

Each name submitted becomes part of the final artwork for The 2026 PAIL Collection, therefore we kindly ask that families submit names with care and recognize that spaces are very limited.

The preorder window will open after name submissions close and this year's artwork is finalized.

No. Names must be submitted through the official name submission form. We are not able to accept name submissions through email, instagram messages, comments or customer service messages.

Yes. We will share updates as the artwork is created. Our lists are shared for families to double check 1-3 days after the submission form closes.

The preorder window for The 2026 PAIL Collection will open after name submissions close and this year's artwork list is finalized. We anticipate preorders opening mid to late July.

Production will begin after the preorder window closes. Each garment is cut, sewn and printed specifically to your order. This takes time and precision, and results in a production timeline of around 8-10 weeks. We anticipate orders to begin shipping in early October.