Signature Charm Kit
Personalize your piece from Alexandra & Wells with our signature sew in hand stamped gold charms.
Choose your custom hand stamped letter
This item is hand stamped to order, and is shipped as part of a DIY kit for you to personally sew your charm onto any Alexandra & Wells apparel in a spot that means the most to you.
Every Kit Includes:
Your selected hand stamped charm
Cream embroidery floss
Large eye sewing needle
Step by step sewing instructions
How It Works
Adding your charm is simple.
Select your desired letter
Add each charm to your cart individually
Your kit includes our signature cream thread and sewing instructions
Hand sew your charm into your Alexandra & Wells apparel in a spot that is most meaningful to you
Placement Ideas
Our most love placements include:
Sleeve or wrist cuff
Tee sleeve hem
Sweatpant pocket welt
Left chest over heart
Close to meaningful embroidery or print
Under The Commemorative Patch on PAIL apparel
A small detail that tells a much bigger story.
Our signature charm kit allows you to add a meaningful finishing touch to your Alexandra & Wells piece. Each gold-plated charm is individually hand stamped by our team with your chosen initial and designed to be stitched onto your garment wherever it feels most personal to you.
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18k gold plated brass, nickel free
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9mm x 7mm
This item is stamped by hand and therefore slight imperfections can be expected.
Choose options
Need help?
Signature Charm Kit Questions
Yes. Simply add each letter to your cart individually.
Yes. Your Signature Charm Kit can be sewn onto any Alexandra & Wells apparel.
No. Every kit includes our signature cream embroidery floss, a large eye sewing needle and simple step by step instructions designed for beginners.
Alexandra & Wells
Our Story. Our Purpose.
I never imagined that I would become both a mom and a “loss mom” at the same time. Yet I did, and here I am.
Alexandra & Wells was born from the love I have for my firstborn son, Wells. After losing him unexpectedly at two days old, I was left carrying a grief I didn’t know how to name, alongside a motherhood I didn’t know how to hold. In the early months, I longed for something to take care of, a way to speak his name, and the ability to keep his presence woven into my everyday life. So I created just that.
What started in my own heartbreak became something much bigger than me. Alexandra & Well was started in honor of Wells, but grew in honors of the families walking this road beside me. It became a safe space for those longing to feel seen in a grief the world often does not know how to recognize and hold.
Every piece I create is rooted in remembrance, comfort and connection. My hope has always been for these clothes to be more than just clothing. And over the last 6 years, I think I have done that. Our clothes define the impossible moments, the times when you need to feel a hug, and the days where you need to show that your child and your motherhood matter.
Wells changed my life in two short days, yet he continues to shape it every morning I wake up. And I will never stop thanking him for that.
Love, Alexandra
Your baby is remembered here.
We believe love and loss deserves to be honored, and thank you for allowing us to be a small part of sharing your story.