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UPDATE

SUBMISSIONS FOR 2024 ARE NOW CLOSED

This year, we will be honoring 3,211 names.

If you missed being a part of the 2024 list, we invite you to join us in 2025. In the meantime, we offer a beautiful selection of personalized pieces through The Custom Program that can be embroidered with names or dates. Thank you to everyone who has chosen to participate in our campaign for Pregnancy & Infant Loss Awareness — we are grateful to do this year after year.

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Frequently Asked Questions

NAME SUBMISSIONS

The Annual PAIL Collection

Sweet Baby, You Deserve To Be Remembered

October is Pregnancy & Infant Loss Awareness Month.

Each year, we pay our respects to families across the world who have experienced pregnancy and/or infant loss — something that is talked about by few, but experienced by many.

One of our main purposes as a company is to do our part in spreading awareness — by collecting the names of babies who weren’t given the chance to grow up, and place them side by side to be seen and read across the world. In the last four years, we have been given the chance to learn over 8,500 names through our Sweet Baby Campaign.

We are honored to do this year after year. Thank you for continuing to trust us to do this — it has become an integral part of who we are.

Love, Alexandra
Wells’ Mom

1: NAME SUBMISSION FORM OPENS

On July 23rd at 11:00am our name submission form will open for families to submit names to be included in The 2024 PAIL Collection. Our form will remain open until we receive 2,500 entries. Last year, it took less than 24 hours to reach out limit.

2: LIST DESIGN

Once our submissions are full, we organize all of the names we receive alphabetically by the first letter of the first name submitted. Families will be given a chance to double check spelling at this time — however, no new submissions will be accepted. Our submissions are typically split up into 3 alphabetical lists.

This list is typically shared 1-2 days after the submission form closes.

3: PREORDERS OPEN

We will open preorders at the beginning of August (exact date and time TBD). At this point, families, friends and loved ones will be able to order clothing available from The 2024 PAIL Collection. Preorders typically stay open for around 1 week.

We do our best to not limit preorders, but always encourage families to order as close to the beginning of the window as possible. Depending on demand, we may have to cut off orders.

4: PRODUCTION BEGINS

Once preorders close, our production facility begins printing and assembling all orders received. We also utilize this time to prepare and organize our shipping plans and processes.

Production typically takes 3-4 weeks.

5: ORDERS SHIP

Orders will begin shipping during the month of September. We do our best to get orders to families by October — Pregnancy & Infant Loss Awareness Month. We do our best to document this process via social media so you can follow along with how things are going!

Shipping typically takes 2-3 weeks.