Login

Cart

Your cart is empty

AN UPDATE FROM US

If you recently participated in our annual campaign for pregnancy & infant loss awareness — we would like to say thank you. For the last four years, we have collected names from families to honor the lives of babies who are no longer with us. We print these names on the back of our clothing — to be worn across the world.

If you were unable to be a part of this year’s collection, we invite you to follow along with us until next year’s announcement for name submissions.

Thank you for standing with our family, and with so many others, in something that is so important to talk about.
Love, Alexandra

The 2024 PAIL Collection

Alphabetical Name List

All names that were submitted via our form are organized by the first letter of the first name submitted. Names that were submitted together on the same form are paired together, and are organized by the first letter of the first name submitted.

The name list for 2024 has been finalized.

The Annual PAIL Collection

Sweet Baby, You Deserve To Be Remembered

October is Pregnancy & Infant Loss Awareness Month.

Each year, we pay our respects to families across the world who have experienced pregnancy and/or infant loss — something that is talked about by few, but experienced by many.

One of our main purposes as a company is to do our part in spreading awareness — by collecting the names of babies who weren’t given the chance to grow up, and place them side by side to be seen and read across the world. In the last four years, we have been given the chance to learn over 8,500 names through our Sweet Baby Campaign.

We are honored to do this year after year. Thank you for continuing to trust us to do this — it has become an integral part of who we are.

Love, Alexandra
Wells’ Mom

1: NAME SUBMISSION FORM OPENS

On July 23rd at 11:00am our name submission form will open for families to submit names to be included in The 2024 PAIL Collection. Our form will remain open until we receive 2,500 entries. Last year, it took less than 24 hours to reach out limit.

2: LIST DESIGN

Once our submissions are full, we organize all of the names we receive alphabetically by the first letter of the first name submitted. Families will be given a chance to double check spelling at this time — however, no new submissions will be accepted. Our submissions are typically split up into 3 alphabetical lists.

This list is typically shared 1-2 days after the submission form closes.

3: PREORDERS OPEN

We will open preorders at the beginning of August (exact date and time TBD). At this point, families, friends and loved ones will be able to order clothing available from The 2024 PAIL Collection. Preorders typically stay open for around 1 week.

We do our best to not limit preorders, but always encourage families to order as close to the beginning of the window as possible. Depending on demand, we may have to cut off orders.

4: PRODUCTION BEGINS

Once preorders close, our production facility begins printing and assembling all orders received. We also utilize this time to prepare and organize our shipping plans and processes.

Production typically takes 3-4 weeks.

5: ORDERS SHIP

Orders will begin shipping during the month of September. We do our best to get orders to families by October — Pregnancy & Infant Loss Awareness Month. We do our best to document this process via social media so you can follow along with how things are going!

Shipping typically takes 2-3 weeks.

LOCALLY OWNED & OPERATED

From design to fufillment, a member of our team is involved in every step and detail of your order.

Intentional sourcing & development

Our industry leading partners prioritize quality and ethical manufacturing to provide you with a beautiful end result.

strong foundations

We pride ourselves in ensuring every part of our company embodies our mission.

industry knowledge

From textiles to jewelry, our team has a collective 35+ years of experience in our respective fields.

Sustainability

Clean practices are vital to our company, our people, and our planet. We pledge to do our part in leaving behind a small footprint.